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HYDE Celebrates Lost Angels 1 Year Anniversary

Tuesday, January 15th 2013 marks the One year anniversary of SBE's Lost Angel's Tuesday night Industry Party. All the whos who of the Las Vegas nightlife will be in attendance. Las Vegas nightclub staff members have been looking forward to this special night for weeks. Hyde is SBE's newest venue in Las Vegas. As far as Las Vegas nightclubs go, Hyde Bellagio has rapidly asended to the top of the list of best las vegas nightclubs. Club goers can expect the most attractive people in the industry to be in attendance in addition to a world class performance by the legendary EC Twins. Champagne and shots of liquor will be flowing all night as club goers descend on Las Vegas' number 1 nightclub, Hyde. What is interesting is the short time it has taken Hyde Bellagio to reach such an impressive status in the vegas nightlife scene. Tuesday nights have historically been Pure's (Angel Management Group's Property at Ceaser's Palace) best Industry party. With the swift asendance of Hyde in the Las Vegas nightclub scene Hyde has quickly become the number one nightclub destination in Las Vegas for party goers. This 1 year anniversary of SBE's Lost Angel's Industry Insiders party has been huge. If you are lucky enough to be in Vegas during Tuesday, January 15th I would highly recommend coming to Hyde to celebrate. The EC Twins and many other celebrities will be there. Bottles will be getting popped all night. Champagne will be spraying, shots will be getting taken, dances will be danced, songs will be sung and fun will be had. This is Las Vegas and Lost Angel's Industry Insider's Party is here to stay.

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HYDE Celebrates Lost Angels 1 Year Anniversary

Tuesday, January 15th 2013 marks the One year anniversary of SBE's Lost Angel's Tuesday night Industry Party. All the whos who of the Las Vegas nightlife will be in attendance. Las Vegas nightclub staff members have been looking forward to this special night for weeks. Hyde is SBE's newest venue in Las Vegas. As far as Las Vegas nightclubs go, Hyde Bellagio has rapidly asended to the top of the list of best las vegas nightclubs. Club goers can expect the most attractive people in the industry to be in attendance in addition to a world class performance by the legendary EC Twins. Champagne and shots of liquor will be flowing all night as club goers descend on Las Vegas' number 1 nightclub, Hyde. What is interesting is the short time it has taken Hyde Bellagio to reach such an impressive status in the vegas nightlife scene. Tuesday nights have historically been Pure's (Angel Management Group's Property at Ceaser's Palace) best Industry party. With the swift asendance of Hyde in the Las Vegas nightclub scene Hyde has quickly become the number one nightclub destination in Las Vegas for party goers. This 1 year anniversary of SBE's Lost Angel's Industry Insiders party has been huge. If you are lucky enough to be in Vegas during Tuesday, January 15th I would highly recommend coming to Hyde to celebrate. The EC Twins and many other celebrities will be there. Bottles will be getting popped all night. Champagne will be spraying, shots will be getting taken, dances will be danced, songs will be sung and fun will be had. This is Las Vegas and Lost Angel's Industry Insider's Party is here to stay.

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Nights of Decadence

Los Angeles comes to Las Vegas with the opening of Hyde Bellagio. Hospitality group SBE, known for their popular Southern California nightlife ventures, opened their first Sin City venue, and the buzz is out that Hyde is already the place to party for A-list celebrities and discerning partiers alike. The idea behind the 10,000-square-foot-space is that it’s a lost villa, a hidden apartment within the walls of Bellagio—words like intimate, discreet and exclusive are perfect adjectives to describe Hyde. The space, divided into three sections—the study, the salon and the terrace—is dotted with design pieces one would find in a high-end living area. Complete with black, cream and brown leather sofas, grand fireplace (where the DJ nook resides), wood flooring, exquisite chandeliers, table lamps and 40 VIP tables, Hyde also features views of the Fountains of Bellagio. Although the fountains can be viewed from anywhere in the club, the best vantage point is on the terrace, which places you right out on Bellagio’s lake, and it’s decorated with luxurious white and black sofas, landscaped foliage and an outdoor bar. Hyde does things a little differently than most clubs and lounges. From 5-10 p.m., small bites such as Kobe sliders, Kumamoto oysters and ahi tuna tartare from neighboring Osteria del Circo are served. And Hyde is bringing back the art of mixology with an exceptional program that includes a unique version of the Cable Car mixed tableside and a roaming Bellini cart. Specialty cocktails are made from freshly squeezed juices, and ingredients run the gamut from celery and bell peppers to watermelon and peaches.  

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Nights of Decadence

Los Angeles comes to Las Vegas with the opening of Hyde Bellagio. Hospitality group SBE, known for their popular Southern California nightlife ventures, opened their first Sin City venue, and the buzz is out that Hyde is already the place to party for A-list celebrities and discerning partiers alike. The idea behind the 10,000-square-foot-space is that it’s a lost villa, a hidden apartment within the walls of Bellagio—words like intimate, discreet and exclusive are perfect adjectives to describe Hyde. The space, divided into three sections—the study, the salon and the terrace—is dotted with design pieces one would find in a high-end living area. Complete with black, cream and brown leather sofas, grand fireplace (where the DJ nook resides), wood flooring, exquisite chandeliers, table lamps and 40 VIP tables, Hyde also features views of the Fountains of Bellagio. Although the fountains can be viewed from anywhere in the club, the best vantage point is on the terrace, which places you right out on Bellagio’s lake, and it’s decorated with luxurious white and black sofas, landscaped foliage and an outdoor bar. Hyde does things a little differently than most clubs and lounges. From 5-10 p.m., small bites such as Kobe sliders, Kumamoto oysters and ahi tuna tartare from neighboring Osteria del Circo are served. And Hyde is bringing back the art of mixology with an exceptional program that includes a unique version of the Cable Car mixed tableside and a roaming Bellini cart. Specialty cocktails are made from freshly squeezed juices, and ingredients run the gamut from celery and bell peppers to watermelon and peaches.  

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Candy costumes and champagne showers mean the XIV party is on at Hyde Bellagio

Tess Balesteri has her candy necklace and some lollipops for her hair. She just hopes she doesn't melt under a shower of champagne. "Some of the girls will be wearing cotton candy, so when they start spraying champagne, that should be interesting," Balesteri said. Balesteri, a cocktail waitress at Hyde Bellagio, was getting ready to serve up the crowd at the club's XIV Vegas Sessions, its Sunday afternoon theme party. April's theme: "Candy Carnival." Your Easter basket never looked like this — dancers in candy-colored costumes, drinks with names like Love Unit and DJs blasting house music. "It's not the typical day party or nightclub party because it's in a smaller venue," Balesteri said of Hyde, which holds about 700 people. When Sam Nazarian's sbe Entertainment Group launched the idea of an adult costume party on a Sunday afternoon at its XIV restaurant in Los Angeles, it wasn't universally predicted to become a hit. "People said everyone was going to be at the pool or not going out at 5 o'clock on a Sunday and that it would never work," said Mio Danilovic, vice president of operations for sbe, which runs Hyde Bellagio. But it didn't take long to start packing in the 2,000-square-foot space on Sunset Boulevard each week with crowds looking for some Sunday afternoon debauchery. "Actually, we found it was a perfect time to capture an audience after they left the pool and in between the nightclubs," Danilovic said. The Las Vegas parties at Hyde began in January once a month to give people one final weekend hurrah. Now, Danilovic said, sbe is looking to expand XIV as a brand of these themed parties that he hopes will reach South Beach in Miami, where he was this week. The Los Angeles version became a hideaway for celebrities looking for a party that didn't advertise their appearances or put them on a display to draw people to the club. The stars came with the rest of the crowd for the wild decorations, raging dance music and performance artists in elaborate candy costumes mingling among the guests. "At these parties, you're likely to be standing beside the celebrity instead of seeing them on a stage, Balesteri said. The room takes on a character of its own, such as this Sunday's sensual Candyland, and the party develops its own vibe into the evening. The night is fueled by Hyde's wicked cocktails, such as the Love Unit or Celery Superstar. But XIV insiders say the most popular order from the bar is an oversized champagne bottle "flown" to your table by Superman. DJs Julien Nolan, Chris Garcia and Zen Freeman will build musical atmosphere throughout the night, ramping it up into a confetti-blowing, champagne-raining frenzy. While arriving late may be fashionable at some clubs, Danilovic said the character of XIV doesn't mingle well with tardiness. "People make the mistake of coming late, and then it's like walking in on the middle of something that you've missed," Danilovic said. "You really have to be part of the progression and the build-up of the night." Those arriving are encouraged to dress with the theme of the night. It's not advisable to wear anything that needs dry cleaning. "You will get sprayed by champagne," Danilovic said.

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Candy costumes and champagne showers mean the XIV party is on at Hyde Bellagio

Tess Balesteri has her candy necklace and some lollipops for her hair. She just hopes she doesn't melt under a shower of champagne. "Some of the girls will be wearing cotton candy, so when they start spraying champagne, that should be interesting," Balesteri said. Balesteri, a cocktail waitress at Hyde Bellagio, was getting ready to serve up the crowd at the club's XIV Vegas Sessions, its Sunday afternoon theme party. April's theme: "Candy Carnival." Your Easter basket never looked like this — dancers in candy-colored costumes, drinks with names like Love Unit and DJs blasting house music. "It's not the typical day party or nightclub party because it's in a smaller venue," Balesteri said of Hyde, which holds about 700 people. When Sam Nazarian's sbe Entertainment Group launched the idea of an adult costume party on a Sunday afternoon at its XIV restaurant in Los Angeles, it wasn't universally predicted to become a hit. "People said everyone was going to be at the pool or not going out at 5 o'clock on a Sunday and that it would never work," said Mio Danilovic, vice president of operations for sbe, which runs Hyde Bellagio. But it didn't take long to start packing in the 2,000-square-foot space on Sunset Boulevard each week with crowds looking for some Sunday afternoon debauchery. "Actually, we found it was a perfect time to capture an audience after they left the pool and in between the nightclubs," Danilovic said. The Las Vegas parties at Hyde began in January once a month to give people one final weekend hurrah. Now, Danilovic said, sbe is looking to expand XIV as a brand of these themed parties that he hopes will reach South Beach in Miami, where he was this week. The Los Angeles version became a hideaway for celebrities looking for a party that didn't advertise their appearances or put them on a display to draw people to the club. The stars came with the rest of the crowd for the wild decorations, raging dance music and performance artists in elaborate candy costumes mingling among the guests. "At these parties, you're likely to be standing beside the celebrity instead of seeing them on a stage, Balesteri said. The room takes on a character of its own, such as this Sunday's sensual Candyland, and the party develops its own vibe into the evening. The night is fueled by Hyde's wicked cocktails, such as the Love Unit or Celery Superstar. But XIV insiders say the most popular order from the bar is an oversized champagne bottle "flown" to your table by Superman. DJs Julien Nolan, Chris Garcia and Zen Freeman will build musical atmosphere throughout the night, ramping it up into a confetti-blowing, champagne-raining frenzy. While arriving late may be fashionable at some clubs, Danilovic said the character of XIV doesn't mingle well with tardiness. "People make the mistake of coming late, and then it's like walking in on the middle of something that you've missed," Danilovic said. "You really have to be part of the progression and the build-up of the night." Those arriving are encouraged to dress with the theme of the night. It's not advisable to wear anything that needs dry cleaning. "You will get sprayed by champagne," Danilovic said.

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Hyde Bellagio among clubs set to debut

With less than 48 hours until its New Year’s Eve grand opening, Hyde Bellagio was still receiving fi nishing touches Th ursday aft ernoon. Th e new club is one of three debuting for 2012. 1 OAK at the Mirage also opens New Year’s Eve, and RPM Nightclub at the Tropicana opens Friday. Hyde Bellagio operator Sam Nazarian hopes the new venue can help change Las Vegas’ club model. Th e establishment is Nazarian’s SBE Entertainment Group’s fi rst Vegas nightclub venture. “This whole club is a paradigm shift,” SBE’s Food and Beverage Vice President Oliver Wharton said. “Where clubs have gotten bigger and louder, we wanted to go back to luxury, sophistication and hospitality.” Hyde is modeled after a high-end Italian villa. Books and framed photos decorate shelves. A room divider features an oversized image of a staircase. The DJ booth doubles as a fireplace. The club includes both indoor and outdoor seating and overlooks the Bellagio’s famed dancing fountains. In an effort to attract a more diverse audience, Hyde will feature a few novelties. Up-andcoming DJs from Los Angeles will spin every Tuesday night, waiters will serve tapas and small plates, and the music will start cranking as early as 5 p.m. The club’s specialty drinks center on fresh-squeezed juices (think cucumber-watermelon margaritas), and bartenders are trained in using liquid nitrogen to make cocktails slushy. “The 28- to 55-year-old crowd is going to be checking out earlier spots. That’s why the day clubs have been so successful,” said Michael Fuller, a programming consultant for SBE. “If you have been going to clubs for a while, you’re probably bummed out on the late-night scene"

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Hyde Bellagio among clubs set to debut

With less than 48 hours until its New Year’s Eve grand opening, Hyde Bellagio was still receiving fi nishing touches Th ursday aft ernoon. Th e new club is one of three debuting for 2012. 1 OAK at the Mirage also opens New Year’s Eve, and RPM Nightclub at the Tropicana opens Friday. Hyde Bellagio operator Sam Nazarian hopes the new venue can help change Las Vegas’ club model. Th e establishment is Nazarian’s SBE Entertainment Group’s fi rst Vegas nightclub venture. “This whole club is a paradigm shift,” SBE’s Food and Beverage Vice President Oliver Wharton said. “Where clubs have gotten bigger and louder, we wanted to go back to luxury, sophistication and hospitality.” Hyde is modeled after a high-end Italian villa. Books and framed photos decorate shelves. A room divider features an oversized image of a staircase. The DJ booth doubles as a fireplace. The club includes both indoor and outdoor seating and overlooks the Bellagio’s famed dancing fountains. In an effort to attract a more diverse audience, Hyde will feature a few novelties. Up-andcoming DJs from Los Angeles will spin every Tuesday night, waiters will serve tapas and small plates, and the music will start cranking as early as 5 p.m. The club’s specialty drinks center on fresh-squeezed juices (think cucumber-watermelon margaritas), and bartenders are trained in using liquid nitrogen to make cocktails slushy. “The 28- to 55-year-old crowd is going to be checking out earlier spots. That’s why the day clubs have been so successful,” said Michael Fuller, a programming consultant for SBE. “If you have been going to clubs for a while, you’re probably bummed out on the late-night scene"

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Hyde Bellagio is a feast of contrasts

Water soars with Sarah Brightman’s unmistakable soprano for the tourists standing rapt along Las Vegas Boulevard. On the other side of the Bellagio fountains, an exclusive new space is elegantly twisting the club concept, from feel and function to the role of tru e béarnaise in a memorable night. “ is whole club is a paradigm shi . Where clubs have gotten bigger and louder, we wanted to go back to luxury, sophistication and hospitality,” says Oliver Wharton, food and beverage vice president for sbe, the LA-based lifestyle company that created the Hyde nightlife brand. If you’ve been to any of Hyde’s three California locations you’ll feel at home in its new Strip digs, though Bellagio’s trademark “intimate luxury” makes the spot as unique as the Caribbean Snow ake on its cocktail menu.  e 10,000-square-foot venue seamlessly mingles light and dark, indoor and outdoor, edgy and classic, with supple leather chaises next to grinning gold gnomes and a vanity bar for late-night indulgence opening onto a lounge and patio perfect for evening enjoyment of small plates and inspired drinks. Signature cocktails ($16) are original or vintage.  e original Love Unit perfumes Stolichnaya Elit and vanilla vodkas with  ai basil and the fresh-pressed juices of lime, grapefruit and red pepper. Exclusive to Hyde Bellagio, the Caribbean Snow ake blends Cruzan single-barrel rum, allspice liqueur, bitters, lime and grapefruit juices with whipped egg white and a pinch of silver  ake—the Strip’s glitter in a glass.  e vintage roster demands textbook execution of favorites such as the Old Fashioned and Moscow Mule.  ere are surprises, including a seasonal Bellini cart and the tableside Cable Car frozen with liquid nitrogen and served with a golden spoon. Ryan Magarian, sbe’s consulting mixologist, narrates as bartender David Falco mixes a drink with equal parts grace and control. Falco salutes the glass, and Magarian says such artistry, along with “stunningly fresh ingredients” and “extraordinary detail,” is what separates alcohol delivery from an unforgettable experience. Borrowing culinary chops from Circo, Hyde’s food menu nestles old-world opulence (caviar service) with modern comfort (Kobe sliders) and playfulness (popsicle trio). For $12, warm cookies accompany a White Russian mixed tableside, a contrast that  ts the design team’s fantasy of stumbling on a villa that belonged to a wealthy eccentric, pulling dusty sheets to reveal artifacts and  nery that intrigue and delight. Aside from a few winks of gold the colors are understated—caramel leather, black marble, white petals—allowing the space to lavish you with texture. Everywhere you look you want to feel. Photo: Leila Navidi Just one of the bars at Hyde Bellagio. Photo: Leila Navidi Order a Caribbean Snowfl ake while you lounge in the “intimate luxury” of Hyde Bellagio. On Tuesdays, Fridays and Saturdays, the curtain separating evening lounge from nightclub li s. But DJs from LA and around the world spin mood nightly behind a reclaimed  replace backed by a stunning installation of polished candlesticks. Hyde o ers 40 VIP tables, including a circular booth on the expanded terrace overlooking Lake Bellagio, and the private study houses merchandise ranging from $110 cu inks to $45 candles that ri on saints and sinners. As clubs go, it’s a very sexy Swiss Army Knife. “We’re at the forefront of nightlife here in Vegas,” says sbe programming consultant Michael Fuller. “We are now in uencing the world.”  

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Hyde Bellagio is a feast of contrasts

Water soars with Sarah Brightman’s unmistakable soprano for the tourists standing rapt along Las Vegas Boulevard. On the other side of the Bellagio fountains, an exclusive new space is elegantly twisting the club concept, from feel and function to the role of tru e béarnaise in a memorable night. “ is whole club is a paradigm shi . Where clubs have gotten bigger and louder, we wanted to go back to luxury, sophistication and hospitality,” says Oliver Wharton, food and beverage vice president for sbe, the LA-based lifestyle company that created the Hyde nightlife brand. If you’ve been to any of Hyde’s three California locations you’ll feel at home in its new Strip digs, though Bellagio’s trademark “intimate luxury” makes the spot as unique as the Caribbean Snow ake on its cocktail menu.  e 10,000-square-foot venue seamlessly mingles light and dark, indoor and outdoor, edgy and classic, with supple leather chaises next to grinning gold gnomes and a vanity bar for late-night indulgence opening onto a lounge and patio perfect for evening enjoyment of small plates and inspired drinks. Signature cocktails ($16) are original or vintage.  e original Love Unit perfumes Stolichnaya Elit and vanilla vodkas with  ai basil and the fresh-pressed juices of lime, grapefruit and red pepper. Exclusive to Hyde Bellagio, the Caribbean Snow ake blends Cruzan single-barrel rum, allspice liqueur, bitters, lime and grapefruit juices with whipped egg white and a pinch of silver  ake—the Strip’s glitter in a glass.  e vintage roster demands textbook execution of favorites such as the Old Fashioned and Moscow Mule.  ere are surprises, including a seasonal Bellini cart and the tableside Cable Car frozen with liquid nitrogen and served with a golden spoon. Ryan Magarian, sbe’s consulting mixologist, narrates as bartender David Falco mixes a drink with equal parts grace and control. Falco salutes the glass, and Magarian says such artistry, along with “stunningly fresh ingredients” and “extraordinary detail,” is what separates alcohol delivery from an unforgettable experience. Borrowing culinary chops from Circo, Hyde’s food menu nestles old-world opulence (caviar service) with modern comfort (Kobe sliders) and playfulness (popsicle trio). For $12, warm cookies accompany a White Russian mixed tableside, a contrast that  ts the design team’s fantasy of stumbling on a villa that belonged to a wealthy eccentric, pulling dusty sheets to reveal artifacts and  nery that intrigue and delight. Aside from a few winks of gold the colors are understated—caramel leather, black marble, white petals—allowing the space to lavish you with texture. Everywhere you look you want to feel. Photo: Leila Navidi Just one of the bars at Hyde Bellagio. Photo: Leila Navidi Order a Caribbean Snowfl ake while you lounge in the “intimate luxury” of Hyde Bellagio. On Tuesdays, Fridays and Saturdays, the curtain separating evening lounge from nightclub li s. But DJs from LA and around the world spin mood nightly behind a reclaimed  replace backed by a stunning installation of polished candlesticks. Hyde o ers 40 VIP tables, including a circular booth on the expanded terrace overlooking Lake Bellagio, and the private study houses merchandise ranging from $110 cu inks to $45 candles that ri on saints and sinners. As clubs go, it’s a very sexy Swiss Army Knife. “We’re at the forefront of nightlife here in Vegas,” says sbe programming consultant Michael Fuller. “We are now in uencing the world.”  

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Nightclub guru talks about plans for new SLS at site of old Sahara

Mio Danilovic was working his way through college at the El Dorado bar in Brentwood, Calif., when he heard about a new nightclub on the Sunset Strip. "I had heard there was this young, ambitious guy who was starting a business that was going to revolutionize the way people go out in Los Angeles," Danilovic said. He walked into Shelter and found owner Sam Nazarian sitting in an office drinking iced coffee. Within five minutes, Danilovic had talked his way into a job working club security. That was in 2002. Since then, Danilovic, 34, has worked his way up to vice president of operations for nightlife at Nazarian's company, SBE. It runs the Hyde Bellagio and is rebranding the former Sahara as the SLS hotel. Danilovic is now the force behind bringing a new Shelter nightclub to Las Vegas, as well as Katsuya by Starck, a high-end sushi restaurant that SBE first opened in Los Angeles. So how do you go from working security to vice president of operations for a national hospitality brand? When you work security, you have a lot of free time, so you can constantly be around the people who are running the operation and learn about it. In basketball, they say to hang around the rim because somebody will eventually pass you the ball and you'll score. I was always hanging around the rim, so to speak. SBE bought the Sahara four years before it opened Hyde. How did running the club help the company's efforts to build a full-service resort? Not only is it a great partnership with MGM, and it allowed us to open this great space and to create this nightclub concept, but it also afforded us the opportunity to really learn the Las Vegas market and compare ourselves with the multiple businesses and resorts here. It really allowed us to get educated before we started planning for SLS. What lessons have you learned over the past year? One thing that's different in Las Vegas from Los Angeles and Miami is the local competition and friendships that exist here are a lot more intensified. There's not a lot of different operators. The community is very small and everybody sort of knows each other. You also have to embrace the thousands and thousands of new people who show up every day. In L.A., we rely heavily on return business. On a Saturday night, the majority of people at our L.A. clubs know each other. That doesn't happen in Las Vegas. People who come to Hyde Bellagio, no one knows each other on any Saturday night. You have to constantly educate people on how to party in the club and how it works. That's how you stay relevant in the marketplace. Every little move we make is designed to make it simple for people to know how to go through the club when they show up and feel at home so they can be comfortable and have fun. You are developing a Shelter nightclub at SLS. What’s going to make it stand out? I don't want to give away too many of our secrets, but for the last year, we've been working on how to provide a different way of partying. We're adding elements yet to be seen here in Las Vegas. We will manage all the outlets inside SLS. That will allow us to speak the same language throughout the property. If you're a VIP in a restaurant, you'll also be a VIP in our nightclubs. Wherever somebody goes, they'll feel the same passion and energy. How do you bring a new way to party to a place like Las Vegas? It all has to do with the interaction with the customer. How do you get the customer more involved throughout the night? People are getting more and more educated about nightlife on a level they haven't been before. I think some of the best nightclub products being sold are the ones now in Las Vegas. On any given weekend, you can see the biggest names in music performing somewhere. Jump in a cab, and you're five minutes away from the next big name. The consumer knows this. So having a great, famous DJ is not enough anymore. We have to do something different. We need to add layers to the DJ, both in entertainment and interaction. We're going to do that. The customers are going to feel like they are a part of the show. Is the company still on schedule to begin construction by the start of next year? Yes. The first quarter of 2014. That's when we plan to open

Continue Reading...
Nightclub guru talks about plans for new SLS at site of old Sahara

Mio Danilovic was working his way through college at the El Dorado bar in Brentwood, Calif., when he heard about a new nightclub on the Sunset Strip. "I had heard there was this young, ambitious guy who was starting a business that was going to revolutionize the way people go out in Los Angeles," Danilovic said. He walked into Shelter and found owner Sam Nazarian sitting in an office drinking iced coffee. Within five minutes, Danilovic had talked his way into a job working club security. That was in 2002. Since then, Danilovic, 34, has worked his way up to vice president of operations for nightlife at Nazarian's company, SBE. It runs the Hyde Bellagio and is rebranding the former Sahara as the SLS hotel. Danilovic is now the force behind bringing a new Shelter nightclub to Las Vegas, as well as Katsuya by Starck, a high-end sushi restaurant that SBE first opened in Los Angeles. So how do you go from working security to vice president of operations for a national hospitality brand? When you work security, you have a lot of free time, so you can constantly be around the people who are running the operation and learn about it. In basketball, they say to hang around the rim because somebody will eventually pass you the ball and you'll score. I was always hanging around the rim, so to speak. SBE bought the Sahara four years before it opened Hyde. How did running the club help the company's efforts to build a full-service resort? Not only is it a great partnership with MGM, and it allowed us to open this great space and to create this nightclub concept, but it also afforded us the opportunity to really learn the Las Vegas market and compare ourselves with the multiple businesses and resorts here. It really allowed us to get educated before we started planning for SLS. What lessons have you learned over the past year? One thing that's different in Las Vegas from Los Angeles and Miami is the local competition and friendships that exist here are a lot more intensified. There's not a lot of different operators. The community is very small and everybody sort of knows each other. You also have to embrace the thousands and thousands of new people who show up every day. In L.A., we rely heavily on return business. On a Saturday night, the majority of people at our L.A. clubs know each other. That doesn't happen in Las Vegas. People who come to Hyde Bellagio, no one knows each other on any Saturday night. You have to constantly educate people on how to party in the club and how it works. That's how you stay relevant in the marketplace. Every little move we make is designed to make it simple for people to know how to go through the club when they show up and feel at home so they can be comfortable and have fun. You are developing a Shelter nightclub at SLS. What’s going to make it stand out? I don't want to give away too many of our secrets, but for the last year, we've been working on how to provide a different way of partying. We're adding elements yet to be seen here in Las Vegas. We will manage all the outlets inside SLS. That will allow us to speak the same language throughout the property. If you're a VIP in a restaurant, you'll also be a VIP in our nightclubs. Wherever somebody goes, they'll feel the same passion and energy. How do you bring a new way to party to a place like Las Vegas? It all has to do with the interaction with the customer. How do you get the customer more involved throughout the night? People are getting more and more educated about nightlife on a level they haven't been before. I think some of the best nightclub products being sold are the ones now in Las Vegas. On any given weekend, you can see the biggest names in music performing somewhere. Jump in a cab, and you're five minutes away from the next big name. The consumer knows this. So having a great, famous DJ is not enough anymore. We have to do something different. We need to add layers to the DJ, both in entertainment and interaction. We're going to do that. The customers are going to feel like they are a part of the show. Is the company still on schedule to begin construction by the start of next year? Yes. The first quarter of 2014. That's when we plan to open

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